Why Search Engine Optimization / Search Engine Positioning?

Need not, if you do not have any online dream, ambition or plan to full fill. But if a Web site owner has at the least an indication that he should secure his online position also, then there is no time to waste.

Targeted traffic.

Most visitors accessing your site through a Search Engine are educated and serious about the information they are searching for. They are qualified in the subject they deal in and have very limited time for online searches. If these surfers find on your site, what they need they are your most targeted customers and are expected to make a purchase (b2c) or make a serious business enquiry (b2b) than someone clicking on an attractive banner ad just out of curiosity.

You can certainly reach your targeted market through your educative and persuasive Web site alone without having to make cold calls provided your site is genuinely qualified to get good ranks and is thus visible in major Engines and Directories upon searching with common keywords / phrases.